Both of the tag-lines we decided on, in my opinion have their own positive aspects for example:
- Death is amongst us: This tag-line is short and snappy which allows it to be easy to remember. It also reflects what happens in the film since the killer is somebody that has always been around the victims, causing her to be somebody that nobody would suspect of. However in our film, the killer is never really seen amongst the victims, the audience is only given hints that they are friends and hang out together. This could cause the tag-line to serve as a warning for the audience and making them a part of 'us' instead.
- Keep your enemies away, but your friends even further: Unlike the previous tag-line this one directly addresses the cause of disequilibriumwithin the film, since it hints at the possible role the main character's friend might play in the movie. An additional positive aspect of this tag-line is that it gives a clever twist to the proverb "keep your friends close but your enemies even closer", it's meaning is transformed in order to make it more relevant to my film.
We will decided on which one to use after we hear how they sound on our trailer.