Pros:
- Has a greater impact of realism on audience since it places the audience in the shoes of the characters making them feel more involved and consequently insecure and helpless especially during the scenes that are not filmed clearly because they are blurred or shaky. This causes the audience be able to relate better with the characters feeling in the movie and share a mutual fear of the unknown.
- Captures the attention of the audience because this technique of cinematography offers a new and more creative way of presenting and telling a story to the audience which is different to how films were before 'The Blair Witch Project' and 'Cloverfield'.
- Helped increase the audience of the horror film genre. Films such as Rec allowed the genre to be less predictable and turned aspects of everyday life into an exciting horror experience. Similarly the simplicity of films such as 'Paranormal activity' allowed the experience of cinema goers to reach a level where they questioned whether what happened in the film was true or not.
Cons:
Source 1
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