Thursday 28 March 2013

LIVE EVIL: The Tag-line

In total I came up with four different tag-lines for my movie. As partners me and Anika narrowed it down to only two, discarding the rest which were 'when life imitates art' and 'Keep your friends close but your enemies closer'.


Both of the tag-lines we decided on, in my opinion have their own positive aspects for example:
  • Death is amongst us: This tag-line is short and snappy which allows it to be easy to remember. It also reflects what happens in the film since the killer is somebody that has always been around the victims, causing her to be somebody that nobody would suspect of. However in our film, the killer is never really seen amongst the victims, the audience is only given hints that they are friends and hang out together. This could cause the tag-line to serve as a warning for the audience and making them a part of 'us' instead.
  • Keep your enemies away, but your friends even further: Unlike the previous tag-line this one directly addresses the cause of 
    disequilibrium 
    within the film, since it hints at the possible role the main character's friend might play in the movie. An additional positive aspect
     of this tag-line is that it gives a clever twist to the proverb "keep your friends close but your enemies even closer", it's meaning is transformed in order to make it more relevant to my film.
     

So far we haven't made up our minds on which one to choose, but the second option currently stands out the most for us.
We will decided on which one to use after we hear how they sound on our trailer.

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